Numerous companies are becoming conscious of the tremendous growth that can be achieved by ranking highly on Google wit the help of optimized SEO strategies. While SEO is the top priority for 61% of businesses, many choose to employ black hat SEO techniques to get to the top of the search engine results page.
Black hat SEO is a group of practices that is used to improve a website’s search rankings by violating search engine guidelines and can appear to be a quick way to improve your search rankings and visibility. However, think twice before using these strategies as they can do more harm than good to your SEO.
Here are some of the most popular black hat SEO techniques to be aware of.
1. Keyword Stuffing
When a keyword appears an excessive number of times on a website so that it ranks higher in Google search, it is known as “keyword stuffing.” This is one of the most widely used black hat SEO strategies. Have you ever read a keyword or phrase that was out of place or spelled incorrectly? It’s possible that this is a case of keyword stuffing.
Looking for keyword stuffing in key places like the title, meta definition, and introduction is the best way to spot it. Some 0.16% of the most popular keywords are responsible for 60.67% of all searches. It is important that you research the keywords in your business niche and create content around the same.
2. Hidden Links
While hidden links are not as popular as they once were, you will still come across this sort of black hat SEO now and then. Hidden links are just what they sound like: links that the user would not normally see. Search engine spiders, on the other hand, also include them when assessing a website’s ranking.
The following are expressly prohibited by Google’s Webmaster Guidelines:
a) Putting text behind an image
b) Using white text on a white background
c) Adding a connection to a small section of a text
3. Private Blogging Networks
Backlinks are usually built across a series of blogs in a private blog network. They can either be used to increase the ranking of one central website or to create domain authority for each other across a network. Private blog networks have been the target of Google’s efforts to penalize them.
Black hat SEO can be detrimental to your website and your business in a variety of ways.
1) Since black hat SEO techniques violate search engine terms of service, search engines can penalize or even prohibit websites that use them from appearing in their search results pages.
2) It just produces short-term outcomes. Since black hat techniques take advantage of search guidelines flaws, the results obtained from these methods will vanish until the flaw is corrected. This occurs on a regular basis, as search engines are constantly searching for and fixing vulnerabilities that people exploit to cheat the system.
3) Many black hat tactics degrade the user experience, causing visitors to abandon a website. It can also give the impression that a company is spammy and untrustworthy.
There are an estimated 3.5 billion searches on Google each day. Google uses over 200 factors in its algorithm for ranking websites. This is good news for entrepreneurs and competent SEO firms attempting to rank for related keywords. You can create a thriving online business with the aid of a qualified optimization company, but those who use unethical optimization techniques such as black hat SEO increase their chances of getting penalized by Google.