When we look to the future of the SEO industry, new technological advancements undoubtedly play a key role. If you want to stay on top of the industry, keep an eye out for these emerging technologies and start incorporating them into your company strategy.
1. Natural Language Processing
Google uses natural language processing (NLP) to figure out what a word in a sentence means based on its meaning. This means that Google no longer depends on users’ individual words or phrases to provide it with the appropriate answers. Rather, it focuses on the purpose of each search.
In order to best utilize NLP, you have to produce informational, high quality content that correctly addresses search queries.
2. A/B testing on SEOs
Most SEOs prioritise user A/B testing over SEO A/B testing. User testing entails randomly assigning visitors (users) to various versions of the website’s pages and then choosing the one to use based on the results. The users in SEO A/B testing are Google bots rather than end-users, and they are usually shown the same version of the page.
This means that when you use SEO/AB testing, you only present one version of the website to users or Google, rather than several versions.
Depending on your goals for your business, there are a variety of ways to incorporate SEO A/B testing. These include title tags and meta descriptions. Conducting SEO A/B tests like these will help you figure out what works and what doesn’t for your brand. As a result, you’ll be able to make more educated choices when it comes to optimizing your pages for SEO.
3. On-page content management that is automated
When writing a long-form piece of material, you usually do the following:
-Examine the SERPs’ top-ranking pages.
-Determine the headings and subheadings the pages will cover.
-Find the gaps in the pages and fill them in.
This is a very time-consuming process. Instead, you can use SEO resources Content Harmony instead of wasting hours creating content briefs and analyzing the details you want to use in your content.
With a tool such as Content Harmony, you can build content briefs that fulfil the search purpose automatically and in less time. All you need is your keyword to get started. If you’ve entered it into the app, it will evaluate the SERPs for you using various data points. After that, you can start creating your content briefs.
The term “Term Frequency times Inverse Document Frequency” This metric compares how you use a phrase on a single page and how it compares to a group of pages with the same keyword.
Although TF*IDF appears to be a measure of keyword density, it actually measures the importance of a keyword phrase by comparing it to the frequency of that keyword in a large number of documents.
TF*IDF tools typically recommend some phrases you can add or delete from your pages based on technology and some knowledge about your keyword. You can use these suggestions to improve your page and achieve the appropriate TF*IDF score for that keyword. When you use these phrases and words in your material, it lets your page rank higher in the SERPs by making it more topically relevant.
SEO is extremely fast paced; what worked a few weeks ago may or may not work now. And as such, it is crucial that we keep an eye out for these constantly emerging and evolving technologies and their applications in 2021 to stay ahead of the game.