The Best Search Engine Marketing in Boston | CrossDMA in Boston

Search Engine Marketing in Boston

Search Engine Marketing (also known as Search Marketing) is the process of getting traffic from search engines. It may be organic or paid. Search engine marketing is the most effective digital marketing tool. Through search marketing, a company can increase the visibility of its website in search engine results by making use of paid and unpaid means.

SEM is important as the search traffic is targeted and hence becomes more valuable than any other means of traffic. Search marketing has two main types:

  • SEO (Search Engine Optimization)
  • PSA (Paid Search Advertising)

Search Engine Marketing Process at Cross Digital

Goal assessment: The major goal of SEM is to increase the visibility of search engines by attaining higher rankings in the SERPs (search engine result pages) and top positions for ad placements. Higher ad positions and rankings result in more traffic and it brings many added advantages.

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    SEO assessment: We assess your business needs, the needs of your target audience, and the trends in the market to ensure we optimize every type of SEO strategy to help you sell more. The types of SEO that we are experts at include –

    Technical SEO
    On SEO page
    Off-Page SEO
    Content SEO

    Local SEO
    E-Commerce SEO
    Mobile SEO
    SEO for Videos

    Target-oriented marketing: We are experts at target-oriented marketing. Target-oriented marketing focuses on potential customers. When a product or service is focussed or made for customers of a specific age group then Search Engine Optimization enables us to choose the specific mob and the strategies result in higher conversion rates.

    Why go for Search engine optimization when using content marketing strategies?

    • Higher rankings, more traffic: SEO accomplishes your goal of getting traffic to your website without paying for the ads.
    • Search engine traffic is targeted: Websites appearing on the top positions on google, get millions of customers from Google daily.
    • Trust and recognition: Customers trust search engines as they have strict rules regarding which websites to show on the search results. Trust generates more conversions and also increases recognition and brand awareness.
    • SEO gives you a way to develop the best websites: SEO is not just about search engines but it’s mainly about customers.

    How does an Ad auction work?

    Once the search engines identify the keywords you bid on, are contained within the customer search query, you arrive at Ad auction. Ad auction studies two main aspects for placing an ad on the SERP – your maximum bid and your ad’s Quality Score.

    What factors need to be considered to earn paid ad success?

    The success of SEM lies in choosing the best keyword to target, creating Compelling Ads to make SEM campaign effective, improving your Quality Score by embedding target keywords in your ad copy and website, enhancing your existing campaigns to get the most out of your SEM strategy. We at cross digital make sure that each factor is adhered to while designing an SEM strategy for best results.

    SEM Strategy-A sneak-peek into our secret tip!

    To develop a good strategy, you must understand how paid ad platforms effectively manage variables like the effects the performance. Cross Digital has special SEM services which can efficiently manage and drive potential leads to your business.

    Which SEM platform do we work on?

    Google ads are the most widely used SEM platform. Billions of Google searches are performed in a day so that they can make you available in front of the largest online customers. By serving ads on partner sites such as Yahoo and MSN, Bing Ads can help you connect with searchers, not available on Google.

    SEM keywords by Cross Digital

    SEM keywords relate to the terms and keywords that you use in your marketing campaigns. When customers search for those keywords, they come across your ads. Following are some types of keywords:

    • Broad match keywords
    • Phrase match keywords
    • Exact match keywords
    • Negative keywords

    Ad copy by Cross Digital

    At the end of the day, when your keywords are selected and your account is structured, you still need to create good ads and earn the click. An ad is made up of a few components:

    • Title
    • Display URL
    • Description

    Understanding exactly what the customers are looking for can help in creating an ad that makes your offer attractive.

    How can PPC (Pay per click) by Cross Digital contribute to more traffic?

    The most commonly used model of SEM is the PPC (Pay Per Click), which means that you pay when someone clicks on your ad. How much you pay whenever someone clicks on your ad depends on many factors. The system will give you an indication of how much you will be charged but the actual amount is decided when it happens.

    Every time a search is made on Google, Google Ads runs an auction for the available ad positions. Advertisers who are willing to pay more creates high-quality ads that are most likely to satisfy the customer’s intent and win the top positions.

    We at Cross Digital create strategies that will help your ad stand out among a crowd and garner the attention of the audience easily.

    Got a project? Start working with us today!